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    University of Southern California
   
 
  Sep 21, 2017
 
 
    
USC Catalogue 2016-2017 [ARCHIVED CATALOG]

BUAD 307 Marketing Fundamentals

Units: 4
Terms Offered: FaSpSm
Develops a managerial viewpoint in planning and evaluating marketing decisions of the firm: products, pricing, channels, promotion, information processing, legal implications, and marketing in contemporary society.
Duplicates Credit in MKT 385x.
Instruction Mode: Lecture, Discussion
Grading Option: Letter