MKT 385x Marketing of Creative Disruption and Innovation

Units: 4
Terms Offered: Fa

Learn to use fundamental principles of marketing, branding, and consumer behavior to successfully market disruptively innovative products including goods, services, and ideas.
Not available for degree or major credit for business and accounting majors.
Duplicates Credit in BUAD 307.
Instruction Mode: Lecture
Grading Option: Letter

Crosslisted as ACAD-385