Mar 29, 2024  
USC Catalogue 2016-2017 
    
USC Catalogue 2016-2017 [ARCHIVED CATALOGUE]

MKT 425 Marketing on the Internet

Units: 4
Terms Offered: FaSp
Consumer online behavior, Internet marketing strategies, Internet business models, marketing use of data analytics, search advertising, display advertising, mobile marketing, social media.
Registration Restriction: Open only to Sophomore, Junior, and Senior students.
Instruction Mode: Lecture
Grading Option: Letter