Mar 29, 2024  
USC Catalogue 2016-2017 
    
USC Catalogue 2016-2017 [ARCHIVED CATALOGUE]

MKT 440 Marketing Analysis and Strategy

Units: 4
Terms Offered: FaSp
Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. Recommended during student’s final semesters.
Prerequisite: BUAD 307  or MKT 385 .
Instruction Mode: Lecture
Grading Option: Letter