Apr 20, 2024  
USC Catalogue 2016-2017 
    
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USC Catalogue 2016-2017 [ARCHIVED CATALOGUE]

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MKT 450 Consumer Behavior and Marketing

Units: 4
Terms Offered: FaSp
Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions.
Instruction Mode: Lecture
Grading Option: Letter


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