| |
Apr 16, 2024
|
|
|
|
|
USC Catalogue 2016-2017 [ARCHIVED CATALOGUE]
|
MKT 555 Marketing Channels Units: 1.5, 3
Terms Offered: Sp
Examination of strategic decision making in marketing channels. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution.
Prerequisite: GSBA 509 or GSBA 528
Instruction Mode: Lecture
Grading Option: Letter
|
|
You must be logged in to post a comment.