Apr 20, 2024  
USC Catalogue 2016-2017 
    
USC Catalogue 2016-2017 [ARCHIVED CATALOGUE]

COMM 355 Advertising and Communication

Units: 4
Advertising as a mode of communication; U.S. advertising history and institutions; economic and policy contexts (domestic and global); critical analysis of advertising texts.
Instruction Mode: Lecture
Grading Option: Letter