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Apr 25, 2024
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USC Catalogue 2016-2017 [ARCHIVED CATALOGUE]
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COMM 401 Audience Analysis Units: 4
Examines audience analysis methodologies including focus groups, shadow juries, surveys, test marketing and content analysis; application of statistical sampling procedures, data analysis, interpretation and presentation.
Prerequisite: COMM 301L .
Instruction Mode: Lecture
Grading Option: Letter
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