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    University of Southern California
   
 
  Dec 18, 2017
 
 
    
USC Catalogue 2016-2017 [ARCHIVED CATALOG]

CMGT 509 Influential Communication in the Marketplace

Units: 4
Promotional messages as both creative expressions and agents for behavioral change; application of social science theories of persuasion and compliance in interpersonal and mass-media venues.
Instruction Mode: Lecture
Grading Option: Letter