Mar 18, 2018  
USC Catalogue 2016-2017 
USC Catalogue 2016-2017 [ARCHIVED CATALOG]

CMGT 509 Influential Communication in the Marketplace

Units: 4
Promotional messages as both creative expressions and agents for behavioral change; application of social science theories of persuasion and compliance in interpersonal and mass-media venues.
Instruction Mode: Lecture
Grading Option: Letter