Jul 22, 2018  
USC Catalogue 2016-2017 
    
USC Catalogue 2016-2017 [ARCHIVED CATALOG]

CMGT 540 Uses of Communication Research

Units: 4
Applications of both data and interpretation in communications management. Topics include: audience ratings, surveys, experimental tests of programs and campaigns, formative evaluation, secondary data sources.
Instruction Mode: Lecture
Grading Option: Letter