Apr 19, 2024  
USC Catalogue 2016-2017 
    
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USC Catalogue 2016-2017 [ARCHIVED CATALOGUE]

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CMGT 542 Business Strategies of Communication and Entertainment Firms

Units: 4
An overview of business strategies in media industries. Emphasis on Internet and changing business models. Case studies. Students prepare business plans for digital start-ups.
Instruction Mode: Lecture
Grading Option: Letter


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