May 21, 2018  
USC Catalogue 2016-2017 
    
USC Catalogue 2016-2017 [ARCHIVED CATALOG]

CMGT 542 Business Strategies of Communication and Entertainment Firms

Units: 4
An overview of business strategies in media industries. Emphasis on Internet and changing business models. Case studies. Students prepare business plans for digital start-ups.
Instruction Mode: Lecture
Grading Option: Letter