Jun 25, 2018  
USC Catalogue 2016-2017 
    
USC Catalogue 2016-2017 [ARCHIVED CATALOG]

CMGT 555 Online Marketing Communication Development and Analysis

Units: 4
Analysis and development of online communication and marketing campaigns; exploration of current Internet best practices in social media, SEM, privacy, location-based marketing, and online measurement.
Instruction Mode: Lecture
Grading Option: Letter