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    University of Southern California
   
 
  Nov 23, 2017
 
 
    
USC Catalogue 2016-2017 [ARCHIVED CATALOG]

CMGT 555 Online Marketing Communication Development and Analysis

Units: 4
Analysis and development of online communication and marketing campaigns; exploration of current Internet best practices in social media, SEM, privacy, location-based marketing, and online measurement.
Instruction Mode: Lecture
Grading Option: Letter