Apr 19, 2024  
USC Catalogue 2016-2017 
    
Catalog Navigation
  Catalogue Home
  About USC
  Administration
  Admission and Orientation
  Tuition and Fees
  The Schools and Academic Units
  Courses of Instruction
  Programs, Minors and Certificates
  Schedule of Classes
  Academic and University Policies
  Undergraduate Education
  Graduate and Professional Education
  The Graduate School
  About the Catalogue
  Past Catalogues
HELP
USC Catalogue 2016-2017 [ARCHIVED CATALOGUE]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)

PR 491 Transmedia, New Media and Strategic PR/Communication

Units: 4
Terms Offered: Sp
Study of the new rules of message development and dissemination in strategic communication and marketing: Participatory Culture, Transmedia Branding, Spreadable Media, and Crowdsourcing. Open only to seniors and master students in public relations and strategic public relations.
Duplicates Credit in former JOUR 491
Registration Restriction: Open only to seniors and master students in Public Relations and Strategic Public Relations.
Instruction Mode: Lecture
Grading Option: Letter


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)