Mar 29, 2024  
USC Catalogue 2016-2017 
    
USC Catalogue 2016-2017 [ARCHIVED CATALOGUE]

PR 478 Social Media Analytics: Data and Content Creation for Real-time Public Relations

Units: 4
Application of monitoring tools to become social media analysts and real-time content creators; interpretation of large data sets drawn from the social web; understanding of how to present data visually for optimal impact.
Duplicates Credit in former JOUR 478
Instruction Mode: Lecture
Grading Option: Letter