Mar 29, 2024  
USC Catalogue 2016-2017 
    
USC Catalogue 2016-2017 [ARCHIVED CATALOGUE]

PR 504 Strategic Public Relations Research, Evaluation and Insights

Units: 3
Covers use of primary and secondary research methods, analysis, web monitoring and analytics, pre- and post-campaign testing, and other techniques in program planning and evaluation.
Prerequisite: PR 508  or JOUR 508
Duplicates Credit in former JOUR 504
Instruction Mode: Lecture
Grading Option: Letter