Mar 28, 2024  
USC Catalogue 2016-2017 
    
USC Catalogue 2016-2017 [ARCHIVED CATALOGUE]

PR 536 Digital, Social and Mass Media Public Relations Strategies

Units: 3
Terms Offered: FaSp
Analysis of shifting media environment; development and execution of multi-platform campaigns based on organizational goals and audience characteristics.
Duplicates Credit in former JOUR 536
Instruction Mode: Lecture
Grading Option: Letter