Apr 18, 2024  
USC Catalogue 2017-2018 
    
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USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

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MKT 445 New Product Development and Branding

Units: 4
Terms Offered: FaSp
This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Issues about why new products fail and how brand images are managed in the marketplace are discussed. Legal aspects of brand management such as trademark protection and infringement are also addressed.
Prerequisite: BUAD 307  or MKT 385 .
Instruction Mode: Lecture
Grading Option: Letter


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