Mar 28, 2024  
USC Catalogue 2017-2018 
    
USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

MKT 465 Global Marketing Management

Units: 4
Terms Offered: FaSp
Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources.
Instruction Mode: Lecture
Grading Option: Letter