Mar 29, 2024  
USC Catalogue 2017-2018 
    
USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

MKT 534 Retail Strategy

Units: 3
Terms Offered: FaSp
Frameworks for analysis of retail strategy and functions of a retail firm, including buying, merchandise management, pricing, promotion, and visual merchandising; application of concepts through case studies and student projects.
Prerequisite: GSBA 509  or GSBA 528 
Instruction Mode: Lecture
Grading Option: Letter