Mar 29, 2024  
USC Catalogue 2017-2018 
    
USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

MKT 535 Business-to-Business Marketing Management

Units: 1.5, 3
Terms Offered: FaSp
Business-to-business marketing strategies (as opposed to consumer targeted marketing) including product management, pricing, market sizing, and other issues of importance for professional marketers.
Prerequisite: GSBA 509  or GSBA 528  
Instruction Mode: Lecture
Grading Option: Letter