Mar 29, 2024  
USC Catalogue 2017-2018 
    
USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

MKT 556 Internet Marketing

Units: 3
Terms Offered: FaSp
All aspects of Internet marketing. Internet as a tool for marketing communication, sales and distribution, customer management. Role of paid advertising, search engines, Website design.
Prerequisite: GSBA 509  or GSBA 528 
Instruction Mode: Lecture
Grading Option: Letter