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Apr 20, 2024
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USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]
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MKT 599 Special Topics Units: 1, 1.5, 2, 3
Max Units: 9
Terms Offered: FaSpSm
Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas.
Prerequisite: GSBA 509 or GSBA 528
Instruction Mode: Lecture
Grading Option: Letter
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