Apr 18, 2019  
USC Catalogue 2018-2019 
USC Catalogue 2018-2019

MKT 512 Customer Insights and Analysis

Units: 3
Terms Offered: FaSp
Use of marketing research techniques and technologies such as databases and statistical tools to collect, analyze and act upon customer information.
Prerequisite: GSBA 509  or the former GSBA 509a or GSBA 528  
Instruction Mode: Lecture
Grading Option: Letter