Apr 18, 2019  
USC Catalogue 2018-2019 
    
USC Catalogue 2018-2019

MKT 560 Marketing Strategy

Units: 3
Terms Offered: FaSpSm
Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project.
Prerequisite: GSBA 509  or GSBA 528  and the former GSBA 509a
Instruction Mode: Lecture
Grading Option: Letter