Apr 18, 2024  
USC Catalogue 2018-2019 
    
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USC Catalogue 2018-2019 [ARCHIVED CATALOGUE]

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GSBA 509 Marketing Management

Units: 1.5
Terms Offered: Fa
Development of analytical, strategic, and planning skills. Application within an integrated strategic framework to the development of a comprehensive marketing plan for a product, service, and/or organization. 
Registration Restriction: Open only to master students
Duplicates Credit in GSBA 528  and the former GSBA 509a
Instruction Mode: Lecture
Grading Option: Letter


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