Aug 18, 2018  
USC Catalogue 2016-2017 
USC Catalogue 2016-2017 [ARCHIVED CATALOG]

Department of Marketing


Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. Modern marketing stresses research and analysis to understand consumer behavior and to identify customer needs, new product research and development, competitive pricing, coordinated promotional or sales programs, and efficient logistics and distribution. Students interested in careers in marketing management, logistics management, retailing or wholesaling, sales program administration, advertising or marketing research will find courses in marketing valuable.


Accounting 306F
(213) 740-5033
FAX: (213) 740-7828

Chair: Joseph Nunes, PhD


Robert E. Brooker Chair of Marketing: Valerie S. Folkes, PhD

Richard and Jarda Hurd Chair in Distribution Management: Gary L. Frazier, DBA*

Jerry and Nancy Neely Chair in American Enterprise: Gerard J. Tellis, PhD

Dave and Jeanne Tappan Chair in Marketing: Shantanu Dutta, PhD

Robert E. Brooker Professor of Marketing: C.W. Park, PhD

Charles L. and Ramona I. Hilliard Professor of Business Administration: Deborah MacInnis, PhD*

Provost Professor of Psychology and Business: Wendy Wood, PhD

Provost Professor of Psychology and Marketing: Norbert Schwarz, PhD

Professors: James G. Ellis, MBA; Valerie S. Folkes, PhD; Gary L. Frazier, DBA*; Shantanu Dutta, PhD; Deborah J. MacInnis, PhD*; Joseph C. Nunes, PhD*; Norbert Schwarz, PhD; Gerard Tellis, PhD; Allen Weiss, PhD; Wendy Wood, PhD; Sha Yang, PhD

Associate Professors: Kristin Diehl, PhD; Anthony Dukes, PhD; Lan Luo, PhD*; Dina Mayzlin, PhD; Joseph Priester, PhD*; Sivaramakrishnan Siddarth, PhD*

Assistant Professors: Gil Appel, PhD; Lisa Cavanaugh, PhD; Linda Hagen, PhD; Davide Proserpio, PhD; Dinesh Puranam, Ph.D; Stephanie Tully, PhD; Gulden Ulkumen, PhD; Yanhao "Max" Wei, PhD; Botao Yang, PhD

Professors of Clinical Marketing: Diane Badame, PhD*; James G. Ellis, MBA; Rex Kovacevich, MBA*; Dennis Rook, Ph.D.

Associate Professor of Clinical Marketing: Dennis Schorr, PhD

Assistant Professors of Clinical Marketing: Miriam Burgos, MBA; Ira Kalb, MBA*; Lars Perner, PhD; Gerard Power, MS; Therese Wilbur, MBA*

Emeritus Faculty

Emeritus Quinton Professor of Research: Olaf K. Helmer, PhD

Emeritus Professors: James D. Calderwood, PhD.; Ben M. Enis, PhD; Warren Erickson, PhD; John Jaeger, PhD; Burt Nanus, PhD; Rodolph H. Redmond, JD*; George Schick, PhD; Norman Sigband, PhD; James Stevenson, PhD

*Recipient of university-wide or school teaching award.


Return to: USC Marshall School of Business