Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. Modern marketing stresses research and analysis to understand consumer behavior and to identify customer needs, new product research and development, competitive pricing, coordinated promotional or sales programs, and efficient logistics and distribution. Students interested in careers in marketing management, logistics management, retailing or wholesaling, sales program administration, advertising or marketing research will find courses in marketing valuable.
FAX: (213) 740-7828
Chair: Joseph Nunes, PhD
Robert E. Brooker Chair of Marketing: Valerie S. Folkes, PhD
Richard and Jarda Hurd Chair in Distribution Management: Gary L. Frazier, DBA*
Jerry and Nancy Neely Chair in American Enterprise: Gerard J. Tellis, PhD
Dave and Jeanne Tappan Chair in Marketing: Shantanu Dutta, PhD
Robert E. Brooker Professor of Marketing: C.W. Park, PhD
Charles L. and Ramona I. Hilliard Professor of Business Administration: Deborah MacInnis, PhD*
Provost Professor of Psychology and Business: Wendy Wood, PhD
Provost Professor of Psychology and Marketing: Norbert Schwarz, PhD
Professors: James G. Ellis, MBA; Valerie S. Folkes, PhD; Gary L. Frazier, DBA*; Shantanu Dutta, PhD; Deborah J. MacInnis, PhD*; Joseph C. Nunes, PhD*; Norbert Schwarz, PhD; Gerard Tellis, PhD; Allen Weiss, PhD; Wendy Wood, PhD; Sha Yang, PhD
Associate Professors: Kristin Diehl, PhD; Anthony Dukes, PhD; Lan Luo, PhD*; Dina Mayzlin, PhD; Joseph Priester, PhD*; Sivaramakrishnan Siddarth, PhD*
Assistant Professors: Gil Appel, PhD; Lisa Cavanaugh, PhD; Linda Hagen, PhD; Davide Proserpio, PhD; Dinesh Puranam, Ph.D; Stephanie Tully, PhD; Gulden Ulkumen, PhD; Yanhao "Max" Wei, PhD; Botao Yang, PhD
Professors of Clinical Marketing: Diane Badame, PhD*; James G. Ellis, MBA; Rex Kovacevich, MBA*; Dennis Rook, Ph.D.
Associate Professor of Clinical Marketing: Dennis Schorr, PhD
Assistant Professors of Clinical Marketing: Miriam Burgos, MBA; Ira Kalb, MBA*; Lars Perner, PhD; Gerard Power, MS; Therese Wilbur, MBA*
Emeritus Quinton Professor of Research: Olaf K. Helmer, PhD
Emeritus Professors: James D. Calderwood, PhD.; Ben M. Enis, PhD; Warren Erickson, PhD; John Jaeger, PhD; Burt Nanus, PhD; Rodolph H. Redmond, JD*; George Schick, PhD; Norman Sigband, PhD; James Stevenson, PhD
*Recipient of university-wide or school teaching award.
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