Aug 17, 2018  
USC Catalogue 2016-2017 
    
USC Catalogue 2016-2017 [ARCHIVED CATALOG]

Consumer Behavior Interdisciplinary Minor


This interdisciplinary minor explores consumer thinking from the perspective of psychology, marketing, economics, anthropology, sociology and other departments interested in popular culture. Why do people form the attitudes and impressions they do? How do individual factors, culture, mass media, economics and social trends influence people's decisions? See USC Marshall School of Business .