Return to: USC Annenberg School for Communication and Journalism
This 20-unit minor offers courses that examine the theory, content, social impact and economics of a range of creative, media, culture and entertainment industries. Through the lens of music, film, television, advertising, digital media, games, comics and fashion, students will learn strategies for analyzing popular culture and entertainment texts, mechanisms and platforms of content distribution, as well as the historical, social, cultural and political issues shaping these entertainment fields. Taking into account shifts and disruptions in contemporary media and entertainment, students will further examine consumption, audience engagement and participation that necessarily shape our individual and collective identities. These courses will highlight the production, consumption and meanings inscribed in entertainment media industries and products. Depending on the courses selected, the minor will prepare students for a variety of careers in and/or further critical scholarship about media and entertainment industries.
Admission requirements are a minimum 3.0 grade point average and completion of 32 units (sophomore standing). The 3.0 GPA is a minimum standard and does not guarantee admission.