Jul 16, 2018  
USC Catalogue 2018-2019 
    
USC Catalogue 2018-2019

Sports Media Industries Minor


Return to {$returnto_text} Return to: Programs, Minors and Certificates

Organized sports are one of the most popular forms of live and participatory entertainment, and produce vast quantities of mediated content. Virtually all professional sport, and increasingly much of amateur competition, is influenced by the importance of having the competitions shared with a wide range of audiences and utilizing diverse platforms to engage these fans. This content rich environment highlights how leagues, teams, players and coaches are each independent and interdependent brands, as well as creators and distributors of multimedia content. This volume of sports content creates new challenges for journalistic norms and storytelling techniques as well as new opportunities for the business of sports media management. The Sports Media Industries minor introduces students to a range of professional settings, activities and challenges related to the growth of sports media.

This 20-unit minor requires that students be introduced both to sports journalism as content production and also to the notion of sports media as a unique setting for publicity, advertising, and public relations. Students will develop the skills required to create sports media content, and increase their ability to critically examine sports media's influence on contemporary culture, particularly issues related to race, gender, class and sexual orientation. The minor will also establish an introductory knowledge of the business of sports and sports media. Elective courses allow students greater opportunity to explore these fields as well as take courses dedicated to specific aspects of sports media.

Return to {$returnto_text} Return to: Programs, Minors and Certificates