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Dec 09, 2024
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USC Catalogue 2019-2020 [ARCHIVED CATALOGUE]
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BUAD 307 Marketing Fundamentals Units: 4 Terms Offered: FaSpSm Develops a managerial viewpoint in planning and evaluating marketing decisions of the firm: products, pricing, channels, promotion, information processing, legal implications, and marketing in contemporary society. Duplicates Credit in MKT 385x. Instruction Mode: Lecture, Discussion Grading Option: Letter
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