Aug 17, 2022  
USC Catalogue 2019-2020 
USC Catalogue 2019-2020 [ARCHIVED CATALOGUE]

BUAD 307 Marketing Fundamentals

Units: 4
Terms Offered: FaSpSm
Develops a managerial viewpoint in planning and evaluating marketing decisions of the firm: products, pricing, channels, promotion, information processing, legal implications, and marketing in contemporary society.
Duplicates Credit in MKT 385x.
Instruction Mode: Lecture, Discussion
Grading Option: Letter