Mar 19, 2024  
USC Catalogue 2020-2021 
    
USC Catalogue 2020-2021 [ARCHIVED CATALOGUE]

MKT 402 Introduction to Marketing Analytics

Units: 4
Terms Offered: FaSp
Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions.
Duplicates Credit in former MKT 470
Instruction Mode: Lecture
Grading Option: Letter