Apr 03, 2025  
USC Catalogue 2020-2021 
    
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USC Catalogue 2020-2021 [ARCHIVED CATALOGUE]

MKT 402 Introduction to Marketing Analytics

Units: 4
Terms Offered: FaSp
Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions.
Duplicates Credit in former MKT 470
Instruction Mode: Lecture
Grading Option: Letter