Nov 30, 2024  
USC Catalogue 2020-2021 
    
Catalog Navigation
  Catalogue Home
  About USC
  Administration
  Admission and Orientation
  Tuition and Fees
  Academic Calendar
  The Schools and Academic Units
  Programs, Minors and Certificates
  Programs by School
  Courses of Instruction
  Schedule of Classes
  Academic and University Policies
  Undergraduate Education
  Graduate and Professional Education
  The Graduate School
  About the Catalogue
  Past Catalogues
HELP
USC Catalogue 2020-2021 [ARCHIVED CATALOGUE]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)

MKT 445 New Product Development and Branding

Units: 4
Terms Offered: FaSp
This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Issues about why new products fail and how brand images are managed in the marketplace are discussed. Legal aspects of brand management such as trademark protection and infringement are also addressed.
Prerequisite: BUAD 307  or MKT 385 .
Instruction Mode: Lecture
Grading Option: Letter


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)