MKT 446L Practicum in New Product Development

Units: 4
Terms Offered: Sp

Provides experience in a student managed product team. Work with R&D organization to design a new product or technology. Involves market research and implementation planning.
Prerequisite: MKT 445.
Registration Restriction: Open only to juniors and seniors.
Instruction Mode: Lecture, Lab Required
Grading Option: Letter