Nov 30, 2024  
USC Catalogue 2020-2021 
    
USC Catalogue 2020-2021 [ARCHIVED CATALOGUE]

MKT 565 Global Marketing

Units: 3
Terms Offered: FaSp
Variations in markets and trade patterns around the globe; product development and adaptation, pricing, promotion, and distribution issues across national cultures and international markets.
Prerequisite: GSBA 509  or GSBA 509a or GSBA 528  
Instruction Mode: Lecture
Grading Option: Letter