MKT 592 Field Research in Marketing

Units: 0.5, 1, 1.5, 2, 2.5, 3.0, 3.5, 4
Max Units: 12
Terms Offered: FaSpSm

Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Proposal, data collection, analyses, and written report. Graded CR/NC.
Recommended Preparation: completion of required MBA, MAcc, MBT or MSMKT course work
Registration Restriction: Open only to graduate students
Instruction Mode: Lecture
Grading Option: Credit/No Credit