MKT 613 Marketing Models in Consumer and Business-to-Business Markets

Units: 3
Terms Offered: Fa

Modeling research on marketing with a focus on channel structure, franchising and sales force compensation, innovation and diffusion, inter-store composition, sales promotions, and market segmentation.
Duplicates Credit in former MKT 605 and former MKT 613a.
Instruction Mode: Lecture
Grading Option: Letter