Dec 02, 2024  
USC Catalogue 2020-2021 
    
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USC Catalogue 2020-2021 [ARCHIVED CATALOGUE]

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MKT 618 Consumer Behavior and Decision Making

Units: 3
A foundation in judgment, decision-making, and choice aspects of consumer behavior and business. Topics include heuristics and biases, information acquisition, time perception, and inter-temporal choice.
Instruction Mode: Lecture
Grading Option: Letter


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