Nov 26, 2024  
USC Catalogue 2020-2021 
    
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USC Catalogue 2020-2021 [ARCHIVED CATALOGUE]

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ITP 476 Technologies for Interactive Marketing

Units: 4
Technologies, concepts and strategies in the emerging online advertising ecosystem. Strategies and tactics to drive traffic to a website and measure efficacy. Students will work with a real client and budget to craft and execute an online marketing plan.
Instruction Mode: Lecture, Lab
Grading Option: Letter

Crosslisted as ACAD 476


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