Mar 29, 2024  
USC Catalogue 2020-2021 
    
USC Catalogue 2020-2021 [ARCHIVED CATALOGUE]

PPD 603 Marketing of Health Services

Units: 4
Terms Offered: Sm
Assessing community needs and organizational service capabilities; evaluating competition; qualitative and quantitative market research methods; market communications and advertising; developing marketing plans.
Recommended Preparation: PPD 502  or competence in statistics.
Instruction Mode: Lecture
Grading Option: Letter