Dec 02, 2024  
USC Catalogue 2020-2021 
    
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USC Catalogue 2020-2021 [ARCHIVED CATALOGUE]

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MKT 567 Marketing Metrics for Business Decisions

Units: 3
Terms Offered: Sp
Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks.
Registration Restriction: Online registration open to only graduate business and accounting students
Instruction Mode: Lecture
Grading Option: Letter


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