Dec 09, 2023  
USC Catalogue 2021-2022 
USC Catalogue 2021-2022 [ARCHIVED CATALOGUE]

MKT 450 Consumer Behavior and Marketing

Units: 4
Terms Offered: FaSp
Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions.
Instruction Mode: Lecture
Grading Option: Letter