Mar 04, 2024  
USC Catalogue 2021-2022 
USC Catalogue 2021-2022 [ARCHIVED CATALOGUE]

MKT 512 Customer Insights and Analysis

Units: 3
Terms Offered: FaSp
Use of marketing research techniques and technologies such as databases and statistical tools to collect, analyze and act upon customer information.
Registration Restriction: Online registration open only to graduate business and accounting students
Instruction Mode: Lecture
Grading Option: Letter