Apr 23, 2025  
USC Catalogue 2021-2022 
    
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USC Catalogue 2021-2022 [ARCHIVED CATALOGUE]

MKT 543 Market Demand and Sales Forecasting

Units: 3
Terms Offered: FaSp
New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods.
Prerequisite: GSBA 509  or GSBA 528 
Instruction Mode: Lecture
Grading Option: Letter