Nov 25, 2024  
USC Catalogue 2021-2022 
    
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USC Catalogue 2021-2022 [ARCHIVED CATALOGUE]

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MKT 555 Marketing Channels

Units: 1.5, 3
Terms Offered: Sp
Examination of strategic decision making in marketing channels. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution.
Prerequisite: GSBA 509  or GSBA 528 
Instruction Mode: Lecture
Grading Option: Letter


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