Sep 09, 2024  
USC Catalogue 2021-2022 
    
USC Catalogue 2021-2022 [ARCHIVED CATALOGUE]

BPSI 411 Biopharmaceutical Marketing Analysis and Strategy

Units: 4
Introduces marketing analysis and strategy for biopharmaceutical drugs. Learn to conduct analysis to develop integrated marketing strategies and to execute on marketing and promotion plans.
Instruction Mode: Lecture
Grading Option: Letter