Mar 04, 2024  
USC Catalogue 2022-2023 
USC Catalogue 2022-2023 [ARCHIVED CATALOGUE]

BUAD 307 Marketing Fundamentals

Units: 4
Terms Offered: FaSpSm
Develop a managerial viewpoint in planning, executing, and evaluating marketing decisions of the firm, including decisions related to products, pricing, distribution channels and promotion.
Instruction Mode: Lecture, Discussion
Grading Option: Letter