GSBA 528 Marketing Management

Units: 3
Terms Offered: FaSpSm

Marketing is treated as a managerial decision-making process. Emphasis is given to understanding the concepts, tools, and techniques that comprise a comprehensive marketing strategy.
Registration Restriction: Open only to master students
Duplicates Credit in GSBA 509, the former GSBA 509ab, and GSBA 546
Instruction Mode: Lecture
Grading Option: Letter