Apr 09, 2025  
USC Catalogue 2022-2023 
    
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USC Catalogue 2022-2023 [ARCHIVED CATALOGUE]

MKT 402 Introduction to Marketing Analytics

Units: 4
Terms Offered: FaSp
Analyze marketing data and develop actionable insights to guide marketing decisions. Apply statistical tools, machine learning, and economic analysis to digital marketing problems.
Instruction Mode: Lecture
Grading Option: Letter