May 16, 2024  
USC Catalogue 2022-2023 
    
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USC Catalogue 2022-2023 [ARCHIVED CATALOGUE]

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MKT 425 Digital Marketing Fundamentals

Units: 4
Terms Offered: FaSp
Examine the changing world of the connected consumer. Gain introductory knowledge about consumers online and digital marketing tactics across industries.
Prerequisite: BUAD 307 
Registration Restriction: Open only to Sophomores, Juniors and Seniors students
Instruction Mode: Lecture
Grading Option: Letter


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