Apr 09, 2025  
USC Catalogue 2022-2023 
    
Catalogue Navigation
Catalogue Home
About USC
Administration
Admission and Orientation
Tuition and Fees
Academic Calendar
The Schools and Academic Units
Programs, Minors and Certificates
Programs by School
Courses of Instruction
Schedule of Classes
Academic and University Policies
Undergraduate Education
Graduate and Professional Education
The Graduate School
About the Catalogue
Past Catalogues (Online)
Past Catalogues (PDF)
USC Catalogue 2022-2023 [ARCHIVED CATALOGUE]

MKT 430 Omnichannel Retail Strategy

Units: 4
Terms Offered: FaSpSm
Examine retail management in physical stores and online environments. Discuss buying and managing merchandise, store/platform layout, pricing, promotion, and supplier relationships.
Instruction Mode: Lecture
Grading Option: Letter